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Retail Florists

We welcome all Retail Florists, Planners, Designers and others to our stores. Also, we are constantly looking to meet Florists in all parts of the US. Our Floral Concierge program has allowed us to network with hundreds of flower shops to help boost their sales and spread happiness to our clients. Contact us through the Floral Concerige or in-store to see how we can collaborate.
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Wholesaler

Carlstedts wholesale stores are in 13 states in the Southeast US region. We partner and assist wholesalers across the US with our buying power on FlowerGeneral and logistics capabilities. To learn more click below
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Suppliers

Since 1926 Carlstedts has developed relationships with quality suppliers to deliver the best products. These suppliers are from all of the world and are experts of their own product. If you are interested in becoming a preferred supplier for FlowerGeneral.com click below
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Employees

Carlstedts' employees are the best in the business of flowers. Their experience and expertise are unmatched. Our employees are our greatest asset. Click below for more information on joining our team
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Testimonials

Cindy Innes
Magnolia and Vine
Prairieville LA
Buying online with FlowerGeneral gives me options. I can choose which flowers to buy and choose which farm to buy from. It’s convenient, efficient and easy.


Kelly Pierce
Always in Season
Mt Sterling KY
I love ordering from Flower General!! Great quality products and very competitive prices. Product is fresh and delivered to my shop without enormous shipping charges. It gives me the power to pick out my own flowers and colors. It’s a great opportunity to florists!


Madison Thompson
Sylvania Florist
Sylvania GA
I buy from Flower General because it is the easiest way for me to see what options are available, compare cost, and buy in bulk which is super convenient. I love that I can see what flowers I am buying from different vendors. It’s easy, convenient, and cost efficient.
Acacia
Acacia
Agapanthus
Agapanthus
Ageratum
Ageratum
Allium
Allium
Aloe
Aloe
Alstroemeria
Alstroemeria
Amaranthus
Amaranthus
Amaryllis
Amaryllis
Anemone
Anemone
Anthurium
Anthurium
Areca
Areca
Asclepias
Asclepias
Aster
Aster
Astilbe
Astilbe
Astrantia
Astrantia
Banksia
Banksia
Bells of Ireland
Bells of Ireland
Berzelia
Berzelia
Billy Balls
Billy Balls
Birch
Birch
Bird of Paradise
Bird of Paradise
Bouquet
Bouquet
Bouvardia
Bouvardia
Branch
Branch
Brassica
Brassica
Brunia
Brunia
Bupleurum
Bupleurum
Calendula
Calendula
Calla
Calla
Calla (Mini)
Calla (Mini)
Campanula
Campanula
Carnation
Carnation
Carnation (Mini)
Carnation (Mini)
Clematis
Clematis
Cremon
Cremon
Curly Willow
Curly Willow
Cymbidium
Cymbidium
Daffodil
Daffodil
Dahlia
Dahlia
Delphinium
Delphinium
Dendrobium
Dendrobium
Dianthus
Dianthus
Disbud
Disbud
Eryngium
Eryngium
Forsythia
Forsythia
Freesia
Freesia
Fritillaria
Fritillaria
Fuji
Fuji
Fuji (Cremon)
Fuji (Cremon)
Gardenia
Gardenia
Gentiana
Gentiana
Gerbera
Gerbera
Gerbera (Mini)
Gerbera (Mini)
Ginestra
Ginestra
Ginger
Ginger
Gladiola
Gladiola
Godetia
Godetia
Gypsophila
Gypsophila
Heliconia
Heliconia
Helleborus
Helleborus
Hyacinth
Hyacinth
Hydrangea
Hydrangea
Hydrangea (Mini)
Hydrangea (Mini)
Hypericum
Hypericum
Iris
Iris
Kalanchoe
Kalanchoe
Kangaroo Paw
Kangaroo Paw
Larkspur
Larkspur
Lavender
Lavender
Leptospermum
Leptospermum
Liatris
Liatris
Lilac
Lilac
Lily
Lily
Lily (Asiatic)
Lily (Asiatic)
Lily (Hybrid)
Lily (Hybrid)
Lily (Oriental)
Lily (Oriental)
Lily of the Valley
Lily of the Valley
Limonium
Limonium
Lisianthus
Lisianthus
Lysimachia
Lysimachia
Mist (Green)
Mist (Green)
Mum
Mum
Nerine
Nerine
Orchid
Orchid
Peony
Peony
Pepperberry
Pepperberry
Phalaenopsis
Phalaenopsis
Phlox
Phlox
Pineapples
Pineapples
Pompon
Pompon
Pompon Button
Pompon Button
Pompon Cushion
Pompon Cushion
Pompon Daisy
Pompon Daisy
Pompon Novelty
Pompon Novelty
Protea
Protea
Ptilotus
Ptilotus
Pussy Willow
Pussy Willow
Queen Annes Lace
Queen Annes Lace
Ranuculus
Ranuculus
Rice Flower
Rice Flower
Rose
Rose
Rose (Garden)
Rose (Garden)
Rose (Painted)
Rose (Painted)
Rose (Preserved)
Rose (Preserved)
Scabiosa
Scabiosa
Snapdragon
Snapdragon
Spray Rose
Spray Rose
Star of Bethlehem
Star of Bethlehem
Statice
Statice
Stock
Stock
Stock (Spray)
Stock (Spray)
Strawflower
Strawflower
Succulents
Succulents
Sunflower
Sunflower
Sweet Pea
Sweet Pea
Tanacetum
Tanacetum
Thistle
Thistle
Trachelium
Trachelium
Tuberose
Tuberose
Tulip
Tulip
Tulip (French)
Tulip (French)
Tulip (Frill)
Tulip (Frill)
Tulip (Lily)
Tulip (Lily)
Tulip (Parrot)
Tulip (Parrot)
Tweedia
Tweedia
Veronica
Veronica
Waxflower
Waxflower
Yarrow
Yarrow
Alocasia
Alocasia
Aralia
Aralia
Aspidistra
Aspidistra
Banana Leaf
Banana Leaf
Bear Grass
Bear Grass
Boxwood
Boxwood
Bromelia
Bromelia
Bromeliad
Bromeliad
Calathea
Calathea
Cocculus
Cocculus
Coontie
Coontie
Croton
Croton
Dusty Miller
Dusty Miller
Eucalyptus
Eucalyptus
Flat Fern
Flat Fern
Galax Leaves
Galax Leaves
Garland
Garland
Grevillea
Grevillea
Hosta
Hosta
Huckleberry
Huckleberry
Ivy
Ivy
Kale
Kale
Leather Leaf
Leather Leaf
Lepidium
Lepidium
Lily Grass
Lily Grass
Ming Fern
Ming Fern
Monstera Leaves
Monstera Leaves
Moss
Moss
Myrtle
Myrtle
Nagi
Nagi
Oregonia
Oregonia
Palm
Palm
Palmetto
Palmetto
Pampas
Pampas
Philodendron
Philodendron
Plumosus
Plumosus
Rumex
Rumex
Ruscus
Ruscus
Sago Palm
Sago Palm
Salal
Salal
Senecio
Senecio
Smilax
Smilax
Snow on the Mountain
Snow on the Mountain
Sprengeri
Sprengeri
Steel Grass
Steel Grass
Sword Fern
Sword Fern
Ti Leaves
Ti Leaves
Tree Fern
Tree Fern
Tropical
Tropical
Umbrella Palm
Umbrella Palm
Xanadu
Xanadu

More about us

Our Beginning

Carlstedt’s was founded in 1926 by Mr. Oscar G. Carlstedt in Louisville, KY.

During the 1930’s he expanded the number of operations to four and relocated in Jacksonville, Florida as a Florida corporations in 1936. Stores added during these years were Atlanta, Georgia and Memphis, Tennessee, plus the General office and wholesale operation in Jacksonville.

In the early 1940’s operations were opened in Birmingham, Alabama, and Little Rock, Arkansas. These were closed in just a few years as experienced personnel to run the operations were being called to military service.

With the war over and personnel available in 1949, Mr. Carlstedt opened branches in Miami and West Palm Beach, Florida. In the mid 1950’s branches were opened in Athens and Waycross, Georgia. The Athens branch was eventually moved to Greer, South Carolina in 1977. At the close of the fifties, existing wholesale firms in Savannah, Georgia and Birmingham, Alabama were purchased plus a new operation opened in Fort Lauderdale. This brought the total wholesale operations to eleven as the company entered 1960.

Further Expansion

In 1965 William C. Belden took over as President of the company and continued in that capacity until his death on January 1, 2013. During 1965 branches were opened in Lexington, Kentucky and Orlando, Florida. In 1967 Tallahassee and Tampa, Florida became Carlstedt Co. stores. As 1969 closed the company had 14 branches plus the wholly owned subsidiary, Carlstedt Co. of Alabama.

A reorganization of the company in 1969 brought more employee-managers in as stockholders and in addition allowed long time employees to retire and sell their holdings.

In 1970 the company tried a new venture in growing, by purchasing an orchid growing operation in Santa Barbara, California. Flowers grown at this operation were marketed through company stores and other wholesale florists around the country. This was sold in December 1985.

Roots were planted in the 70's & 80's

A branch was opened in Pensacola, Florida in 1971 plus a Data Processing Service Bureau was opened in conjunction with the General Office operation.

An existing wholesale operation in McComb, Mississippi plus a new branch opened in Monroe, Louisiana during 1973. In addition, another outdoor growing operation was purchased in Sanford, Florida in 1973. The farm primarily grew pompons and marketed through the Oscar G. Carlstedt Co. branches only. This farm has been closed.

During the years 1976 thru 1979 the company opened a branch in Albany, Georgia and purchased exiting wholesale operations in Hattiesburg and Meridian, Mississippi.

In the decade of the 1980’s the Company closed Meridian and opened for a two-year period in Nashville, Tennessee. Additional space for the General Office was purchased at 560 College Street. During 1996 this property along with 530 College Street was sold to the Department of Transportation for the state to expand the I-95 and I-10 interchange located nearby. At that time, the company across the street a location for the General Office at 577 College Street.

The 90's

Mid 1990’s the Carlstedt Company consisted of a General Office and nineteen wholesale distribution points-locations.

  • FLORIDA – Pompano, West Palm Beach, Orlando, Tampa, Jacksonville, Tallahassee, and Pensacola
  • GEORGIA – Waycross, Savannah, Albany and Atlanta
  • ALABAMA – Birmingham
  • KENTUCKY – Louisville and Lexington
  • SOUTH CAROLINA – Greer
  • MISSISSIPPI – McComb and Hattiesburg
  • TENNESSEE – Memphis
  • LOUISIANA – Monroe
The Carlstedt’s, at that time serviced 5000 retail accounts in 10 states and employees 210 associates and operated 89 vehicles.

The 90's

Over the next years, Carlstedt’s opened a location in Corbin, Kentucky and Denver, Colorado. The Memphis, Pompano, Denver and Birmingham locations were closed.

In October 2012, the Wholesale Floral Operating assets of Oscar G. Carlstedt Co. were sold to Alice L. Givens & John T. Cross under the trademarked name of Carlstedt's which is now known as Carlstedt's LLC. Alice L. Givens took over as President and JC took over as Vice President. Emily Belden served as President of Oscar G. Carlstedt Residential Properties which was located at 577 College Street.

In February 2013 the Hattiesburg was devastated by a tornado and would soon after relocating to Petal, Mississippi. The Corbin location was relocated to London, Kentucky.

In 2014, London was absorbed by the Lexington location and West Palm Beach location was closed.

In 2017, the Albany location was absorbed by the Tallahassee operation. Petal was once again devastated by a tornado and was relocated back to Hattiesburg, MS. John Cross retired in December that same year

The Carlstedts we know today

As of 2019, Carlstedt’s operates in 13 southeast locations. We currently run 70 delivery vehicles and have 150 team members.

Carlstedt’s provides services such as VIP systems with capabilities from online ordering, invoicing, photo archiving to networking with fellow florists, freelancers and DIYers.

Carlstedt’s services clients all over the world through Flowergeneral.com, which is our online Floral Mall where you can find anything in flowers from arrangements to box lots. Flowergeneral.com handles logistics, payment methods and in store pickups.

Carlstedt’s is a preferred vendor for a variety of “big box” stores such as Whole Foods, Winn Dixie, Wal-Mart and Amazon.